As a web hosting company, you very well know that advertising is a very critical factor in getting more customers for your company. But have you ever thought that places on Internet where you advertise can either dramatically improve your visitor-to-customer conversion ratio or at the same time affect your advertisement expenses resulting in very less customers?
I have plans to open a hosting company myself, but that’s another few years away and since I keep browsing various sites for web hosting related information, I thought that sharing this information with you will help you in many ways.
The mentioned below are the best places to advertise, about your hosting company on Internet, that will give you good return on your investments.
1. Web Hosting Forums – People who are technically savvy visit forums that are hosting focussed for reading views and opinions of other customers. They use forums to understand and determine the reputation and reliability of a hosting company from other user’s experience. This is the best place to advertise to attract potential customers. Advertising in hosting forums can be pretty expensive but pays off well in the end.
2. Hosting centric sites and blogs – Websites and blogs that are entirely dedicated to web hosting topic tend to have large reader base. Advertising in such sites ensures that you are targeting only those who are interested in hosting solutions. Another great place to advertise for maximum returns.
3. Hosting Reviews sites – Sites featuring reviews of various hosting companies is a great place to advertise about your solutions. Even if there is a paid review, have it done. It’s a one time investment to get a review done that pays off in long run. Recommend your existing customers to read your company’s review and add their comments to it, this can go a long way in your favor.
4. Hosting Directories – If you have reseller plans that you offer, don’t forget to get your website listed in premium hosting directories. A reseller would often land up in a reputed hosting directory to research companies for solutions and other things that are in offer. If the hosting directory has different sections for hosting, get listed in all of them. It’s a good investment in long run.
5. Sites of your customers – No one can beat this kind of advertisement. Let your customers know that they can earn referral revenue if they choose to put a ‘powered by your company’ text at the bottom of their websites and most of them will do it. What you get in return – incoming links that add to your search engine rankings, your customers promoting your company and more customers at the end.
Do you have more of these? Please post them in the comments section below and help our readers discover more ways of advertising their companies and get more customers. If you need help, please contact me for a free consultation.